This course will explore tools and tips for marketers to use to tell their companyâ€™s sustainability story. The course will discuss the danger of greenwashing to sustainability marketing, how to leverage social media to market sustainability, and how marketers can create meaningful, compelling sustainability stories.
The EPAâ€™s Energy Star Portfolio Manager is a management tool and metrics calculator that provides key performance metrics to integrate into a strategic management plan such as energy and water consumption and greenhouse gas emissions. This course will describe how the Portfolio Manager can improve data quality and will also describe the key benefits and strategies of a Benchmarking Proficiency Certificate Program.
This course will take a closer look at a case study from the NRDC looking at the claims of 10-20% energy savings in commercial buildings. It discusses the people, process and technology behind these energy savings in buildings. It looks closely at the methodology and implementation behind energy savings management and the owner/operator perspective.
This course takes a look at the indoor environmental quality at Google and the current strategies in place there. It continues by discussing the development of biophilia performance metrics and the process of implementing the rapid testing approach.
This course discussed the Iowa Utilities Board: Office of Consumer Advocate project that has been in operation for about three years. It is a process and building that could be used as an example for many other projects. It looks at achieving market rate net-zero ready buildings through the process of integrated design, collaboration and post-occupancy plans.
This course discusses the national resources to support energy efficiency in small commercial buildings. It looks at success stories of energy efficient historic windows, and transforming historic windows in high performance projects. Finally, it looks at the cost, ROI, and carbon implications of existing window enhancements.
This course will provide a brief background on sustainability and why Sweden is so ambitious with their LEED projects and sustainable designs. It will also look at how to build energy efficient building with a good indoor environmental quality. Finally, this course will wrap up with a â€śdummy guideâ€ť to LEED Platinum.
This course talks about the driver towards healthier buildings through a landmark study. The study investigated the impact of building design, construction and operations on the health and wellness of building occupants. Trends within the building industry are discussed, and this course covers some strategies that are effective in creating healthier buildings.
This course looks at the sustainability standards for the Starwood hotel brands. It looks at different green trends that are being seen in the hospitality market. It also looks at areas that can be improved for a better, more efficient performance in hotels. This course helps to open the dialogue with your clients and elevate the green thinking on your projects.
This course opens up the conversation on green building codes vs LEED and how they compare on different levels. It helps to provide the learner with a good understanding what has been done to make green building codes happen, and to help you understand what your role can be to help adopt green building codes. By comparing and contrasting LEED vs IgCC, the advantages and challenges are reviewed during a panel discussion.