This course looks at how to optimize multifamily energy efficiency savings using psychosocial research results. It will help you understand the value of uncovering program participant’s intrinsic motivations. Finally, this course will help you to see how NYSERDA’s multifamily program reflected deep human insights in messaging and engagement strategies designed to support the complex set of actions associated with deep retrofit programs.

Learning Objectives

  • List the four essential dimensions to effective engagement.
  • List three to five key “human factors” often missing in communications and engagement strategies.
  • Identify how psychosocial research can be conducted and applied to existing marketing programs for greater results.
  • Describe how to optimize multifamily energy efficiency savings.