This course covers a research study that identifies how dealers, architects, builders and remodelers can increase the salability of their projects, and elevate their reputations among homeowners and homebuyers. This research is combined with turn-key design ideas developed by Visbeen architects. Emerge with a fresh understanding of how today’s homeowners envision various rooms, how they can be made more appealing via design and amenities like fireplaces and outdoor living products.

Learning Objectives

  • Describe what people are emotionally seeking when they purchase a home.
  • Discuss which rooms carry the most weight regarding importance, emotional impact and appeal and understand why.
  • Explain what designs and amenities make key areas of the home more appealing.
  • Identify specific design details you can easily integrate into your plans and projects.