New architects often aspire towards the day when they can open their own firms. For that to come to fruition, however, years of experience are not enough. Sound business development strategies are also needed to achieve the goal of opening a firm.
This course will teach budding architects strategic opportunities for business development, including marketing strategies to develop new opportunities, learning how to build alliances with outside sources, and understanding the importance of superior customer service. The course will impart how to develop and maintain a competitive edge.