Competition drives innovation, and grocery stores and supermarkets are in the midst of great evolution. The familiar brick-and-mortar stores long at the center of consumer life are being spurred to change by intense online competition and the shifting shopping habits of Millennials and Generation Z.
This course shows trends in how grocery retailers bolster sales and clientele by creating a positive shopping experience with lively design and compelling in-store destinations.
- Identify the factors driving transformation of grocery retailers, from the local corner store to large supermarket chains.
- Define the concept and design of a shopping experience, and using sights, colors and sounds to stir emotions.
- Describe how destination centers in grocery stores drive sales, features that are proving successful.
- Discuss the future of grocery store design and function, as well as design techniques and materials that support trend fluidity.