The economic, technological, and societal challenges new businesses face and how these businesses can learn from legacy companies that have survived and succeeded through the decades will be explored. This topic will be viewed, in part, through the lens of a kitchen appliance manufacturer who has played an integral role in moving an age-old industry forward through innovation, craftsmanship, and customer service. The evolution of the kitchen will also be examined, as well as the role innovation has played in transforming the kitchen from a utilitarian, sometimes dysfunctional space into the hub of the home.


Learning Objectives

  • Review the challenges new businesses face and why they often fail.
  • Identify short- and long-term strategies that can help an organization survive challenging economies, rapid technological transformations, and societal changes.
  • Examine how one kitchen appliance manufacturer has survived and oftentimes led the industry through innovation, craftsmanship, and customer service.
  • Explore why and how the American kitchen has evolved throughout the 20th and 21st centuries, including how it is used, designed, and transformed by technology and innovation, creating efficiency for the end-user and establishing aesthetic standards for the home.

Basic knowledge of kitchen design specifications.