From an upscale sports stadium, to a global chain of trendy stores, to luxury custom homes, the specification of Western Red Cedar as a statement-making feature has seen a steady increase. The reasons are many, including the warmth this proven, natural product brings to modern architecture, its recognized sustainable forestry practices, its proven performance over centuries, as well as its surprising affordability for large projects. This course explores the reasons that Western Red Cedar is increasingly a major design factor in significant architectural projects.