Smart pros, armed with the right knowledge and tools, can help a homeowner envision a new look for her exterior, and just as important, help her make it a reality. This educational unit offers knowledge, tips and tools to help pros and contactors generate leads, bridge the design gap with customers and close the deal on exterior design projects.

Learning Objectives

  • Identify the various elements that make up a home exterior and how they work together.
  • Discuss the role of color in exterior home design and the use of contrasting color to add architectural interest.
  • Understand and explain product options for exterior design and how texture and product can enhance exterior design.
  • Understand the tools and resources available to help guide the design conversations and sales process with clients.