Smart pros, armed with the right knowledge and tools, can help a homeowner envision a new look for her exterior, and just as important, help her make it a reality. This educational unit offers knowledge, tips and tools to help pros and contactors generate leads, bridge the design gap with customers and close the deal on exterior design projects.
- Identify the various elements that make up a home exterior and how they work together.
- Discuss the role of color in exterior home design and the use of contrasting color to add architectural interest.
- Understand and explain product options for exterior design and how texture and product can enhance exterior design.
- Understand the tools and resources available to help guide the design conversations and sales process with clients.